Facebook marketing agency to work with you for your Facebook page and ads management. We will bring you highest ROI on your investment at Facebook.
If you are not living in a cave, then you would know what Facebook is. Whether you might be using it or not, Facebook still is known to almost all the people of this world with a smartphone and internet connection. With almost 1.18 billion active users every day, saying that Facebook is not that important would be a blatant lie and a big misconception. A decade ago you and I didn’t even know or use Facebook, and now here we are. One of the biggest success stories in today’s world, this biggest social platform has changed our life knowingly or unknowingly.
Do you know that every average person with a smartphone spends almost 50 minutes everyday on facebook?
Let’s put that in perspective! Do you know what a big market you can capture if you start marketing on Facebook? So, if you still think you can ignore this social media platform while deciding your marketing budget, then you are wrong my friend because Facebook is here to stay. And, if you are not using this platform to market your goods/services, then beware! Because your competitors are handling this.
Who is Using Facebook?
Facebook started with mostly college students using it, but eventually, it expanded, and now it has millions of active users every day. While the minimum age to use Facebook is 13 yrs, but it would be foolish to assume that kids younger than that are not using it. Facebook doesn’t release the data of the most popular age group, but after extensive research, it has been found that age group of 18-29 yrs is the most famous to spend the most time on Facebook. And, generally, as the age progresses, the interest in social media decreases.
So, if you are someone whose target audience lies above 18 yrs then marketing on Facebook is a necessity for you if you wish to grow your business and establish your brand.
6 Reasons Why You Should Not Neglect Facebook For Marketing
A well-managed Facebook page can do wonders for your business. You don’t need to go for expensive traditional marketing techniques now when you have the power of the biggest social media platform at your disposal.
If you are still not convinced to use Facebook for marketing purposes, then the following reasons stated by our Facebook marketing agency in Melbourne will make you believe.
1. Cheapest Marketing Platform
Do you know how much it costs to build a Facebook page? 0$. Just starting with a Facebook page is also a significant step. You can begin to share your products and services and connecting with your targeted audience. However, you need to spend some money on Facebook advertising, but compared to other marketing expenses, it is way inexpensive. The main advantage of connecting with your audience on Facebook is this only, that paying for the ad, sponsored stories, or boosting posts is way less costly than going for traditional marketing techniques such as putting up an advertisement in radio or newspapers and the bonus is that you can personally connect with your potential customers.
2. Target Specific Audience
Just because Facebook is having such a large audience, doesn’t mean they all are going to respond to your ad or like your posts. And you wouldn’t want all of them like your page too because they won’t be engaging in your posts. For example, if you are operating a local business, then you would want to target ads to users who are 10-15 miles of your location. Or, if you are selling clothes to women, then you want to target ads to females only, and you can also set age, country, preferences, etc. When you use traditional methods of marketing, it is hard to conclude whether the ad is targeted to the right people, but with Facebook, you can be sure of that if you made the campaign correctly.
3. Highest Conversion Rate
Among other social media platforms, Facebook has the highest conversion rate. This means that the ads you are targeting to your potential customers are being successful and a percentage of those potential leads are converted into sales. So, investing in social media marketing then why not choose facebook which is offering guaranteed results.
4. Web Traffic Booster
Facebook marketing agency services are more than just getting your audience is engaged by your posts. If you are using Facebook to get response and likes on your post, then you are not using Facebook to its full potential. Facebook can be used to drive traffic to your website. Start posting links to your site in your posts. The best thing about Facebook is that the thumbnail picture shown in the posts is a full size which often attracts users and leads them to click on it and go to your website. On any successful blogger page, you will see 2-3 posts with links to their site in it and along with it 2-3 other posts to get user engaged. An essential part of social media marketing, these links can be crucial in lead conversion.
5. Mobile Friendly Platform
Do you know more than 80% of internet users use smartphones to access Facebook? The advantage of having a Facebook page over a website is that Facebook is doing all the work by optimising your page with respect to both desktop and smartphones. Millions of people have started using Facebook on mobile, it is only crucial for a business to have an online presence.
6. Stay Connected
Having a Facebook presence lets you have real-time conversations with your customers. Not only it helps them stay connected to you, but when done positively it can make customers loyal to your brand. Now a lot of people use social media platforms to voice their grievances, complaints, as well as positive feedback. If handled positively, it can garner a lot of praise as well as build your brand loyalty.
Facebook is a great way to increase your business, build brand loyalty, get customer feedback instantly to monitor competitors to learn from them. Facebook is a great way to form an authentic bond with your audience. However, when not done right it can lead your page to be either way too much spammy, or not very regular. With Facebook marketing, you need to consistent and smart about it. You can further thank us for the growth you have achieved.
From everything to create a page, make a campaign, building your target audience, and creating ads, you need to be crisp, relatable, fun and make it appealing enough that it helps you gain likes, increase traffic, as well as convert possible leads into a sale. And you need to do it regularly for a good result. If you are not able to give time to it, then this is the place where we come in. Facebook marketing agency in Melbourne has a whole team of specialists at your disposal who will do all the things related to your Facebook marketing for you.
Following are the services we provide
Facebook Page Management
While making the page is free, making it right is where most businesses do it wrong. This is important because these pages are an extension of your business and when they see these pages, they know how you are operating your business as well. So, presenting it right is of the highest priority. Your Facebook page is excellent for building your brand identity. By sharing regular posts, website links, and sharing stuff like behind the scenes of your work can help develop the personality of your brand. Again, doing this regularly helps a lot and a lot of business owners and managers don’t get a lot of time to do it. So, we at Facebook marketing services in Melbourne make sure to post relatable and great content according to your business every day. With adequately timed posts and content which immediately appeals to the audience, we make sure that every day your engagement rate is high.
To gain likes, or increase traffic, and create brand awareness, one of the most important techniques is Facebook ads. Facebook ads are fantastic for targeting your advertisements to your potential audience. The best part is you can create an audience set which will let you focus your specific potential customers by choosing between a lot of parameters like age, gender, location, preference, relationship status, etc. For example, a baby clothes seller can easily target new parents, or you are selling men grooming products then you can target men specifically, and you can also decide which age group you want to focus on. This has made just targeting your demographic way too simple, and cost-effective. Our experienced team at Facebook marketing agency makes sure that we create a campaign as per your needs and generate results accordingly.
There are multiple techniques to increase brand awareness, and one of them is running promotions or contests which will make your customers connect to you and talk about you. While you can’t run these contests through Facebook itself, there are a lot of 3rd party apps. Running these promotions and contests periodically is quite, and we make sure that it is done in alignment with your goals.
Facebook Insight is an excellent tool by Facebook analyzing helps in analyzing if whatever we are doing is generating sufficient result or not. We can keep track of if we are losing or gaining more fans, whether or not the ads created are working their magic and the ROI on these ads is appropriate or not. Facebook marketing agency team analyze facebook insights regularly, and accordingly, we alter our strategy. We make sure to get the best value of your buck. Other than the above services we provide a lot more than we could write here. Facebook is not just a social media platform now. It is a potent tool for business if it is used just right. It has so many different marketing options such as boosting your posts, sponsored stories, customised ads, etc. that whatever your need of the hour is, Facebook can cater to it.
Today only 46% of marketers are using Facebook, so now is the best time to start advertising on it if you haven’t started it yet. Because, a high level of acceptance for business turning to Facebook for marketing and once it becomes crowded, it will get more expensive, competitive time bearing. So, target your customers today and ask us how. Facebook marketing services in Melbourne are the best for promoting your business on Facebook due to its experienced and creative team who makes sure that with proper strategies and tailor-made campaigns, you and us we both achieve your goals!