Is investing in organic traffic a viable marketing strategy in 2021! Is SEO dead or is it still worth pursuing?
As an agency specialized in digital marketing, these are questions we face every year. Never have these questions made more sense than in the last few years with all the updates to Google’s algorithm.
One of the main challenges is that old SEO techniques may no longer work. SEO has evolved considerably and now requires much more than just excellent content. Let’s look at how to adapt your SEO strategy so that your Australian business can flourish in this new year.
Is SEO still profitable?
SEO is not dead, but some old SEO practices are! Updates to Google’s algorithm are only supposed to cut poor quality content. It has no place on SERP’s #1 page to start with.
Yes, the redesign of Google’s search results page means that your organic rankings must now compete for clicks. But at the same time, they also offer new opportunities for high-quality content.
How to be friends with Google in 2021?
Google is now smarter and more sophisticated. It has greatly improved its ability to distinguish high-quality content from poorly optimized spam.
Those previously dominant SEO spam practices will no longer work. You should avoid doing the following:
Bad quality backlinks to your site
- Copy content from another source
- Keyword stuffing on your page
- Slow and unreliable sites
- Sites not optimized for mobile devices
- Over-optimized titles
Why Should Australians invest in local SEO?
Local SEO must be considered as communication leverage in its own right by both small and large companies. Creating a website without thinking about its optimization has little interest.
Without SEO work, your website will get very little visibility and its profitability will never be reached. It is as if you were designing beautiful flyers for a local event, but do not distribute them. What’s the point?
The quality of the positioning and optimization of the pages of a website has a direct impact on the sales and turnover of a company.
SEO is not a cost, but an investment
PPC and social media are great, but they won’t replace organic traffic. These marketing channels are not alternatives. They complement each other perfectly for a complete digital marketing experience.
SEO, on the other hand, is an investment strategy that is sustainable over the long term. More than that, its effects improve over time. How? Thanks to the regular acquisition of backlinks or the updating and addition of content within the site. It is the best decision you can make for your business.
Trust our Melbourne SEO Company
For these techniques to be so beneficial, it is best to call on professionals to work on SEO according to Google’s recommendations to avoid any unpleasant surprises. SEO seems to be easy in theory, but ensuring its success requires a lot of practical experience.
Melbourne SEO Company is committed to being your partner in the new year and will help your company to adapt to the new algorithms. Google is very smart, but no smarter than we are. Happy new year!