What is Google Seo?

What is Google Seo?

Do you want to increase your customers?

Do you want people to talk about your business?

Then make google your best friend. Whether you like it or not, Google is dominating our work as well as personal lives.

Check out our local seo service to start with.

Anybody who owns a smartphone or has access to the internet is using this search engine for everything whether it is to buy something, find information, food, or anything. Google is providing highly detailed answers to everyone’s query, and it is one of the main causes being Google the king of the internet and here to stay.

For business owners, Google can be a boon. With different services of Google, you can leverage it to grow your business. Contact our Google Seo Expert in Melbourne and ask how we can improve your business online.

Customers increased use of internet and social media to make decisions for purchasing almost anything is driving element in popularity of Google promoting small businesses.

Shockingly most people are still not using this platform to grow this business.

Today, the need for local companies to be found by its potential customers is more than ever, and this is what our services of Google SEO excel in.

We bridge the gap between our clients and their potential customers by making optimum use of the tools given by Google and our experienced team.

To grow your brand in today’s world, you need the support of the internet today whether you like it or not. Marketing your business on Google is very crucial for you to stay above your competitors. Google SEO explains why it is of utmost importance to use google to increase your business.

To Increase Visibility – These days everything can be done online from buying anything to avail of any services. Therefore, it is quite important to have an online presence so that in addition to your existing customers, your potential customers can also find you. Because, if not you then your competitor is getting all the business. For this you need to have a website, your business should be listed on Google My Business as well as you should maintain your relevant social media platforms also. This is done so you can be easily found online.

Incredible ROI – A business owner always analyse ROI for any dollar they spent. Earlier with traditional marketing, for every different need, one has to spend lots of money on different platforms. With Google SEO marketing, you can achieve all your goals with one platform only. From increasing traffic to generating leads, or for high conversion rate, Google has tools for everything. Increasing your customer base while spending a limited amount of money is no small feat but can be done with Google, but it also depends on the experts who are handling it. By using google ads, you can control every factor. Nothing is unpredictable if the campaign is in the hands of experts such as Google Seo Expert in Melbourne. You can weigh each keyword and bid on it. If it is bleeding your budget then it can be stopped immediately if it is bringing in traffic, you can use it for however long you want. ROI of Google SEO is effective and especially for small business owners who are generally quite cautious.

Aligned Marketing With Mobile Technology- According to several reports, almost 80% of internet users come online with a smartphone. Mobile transactions are increasing rapidly with each passing day, and people are spending hours on their devices for personal and non personal use. Google recognised this opportunity, and it’s marketing techniques are optimised for mobile and desktop both. Nowadays people are first researching and reviewing your products online before buying them. Understanding this, Google ensures that its ad, as well as everything else, is mobile optimised. Google provides app-based marketing, in games marketing etc. There is a good variety of services you can use to capture smartphone users. Features like putting a “Call” button beneath an ad also speeds up the process of conversion as the genuine customers would call you directly if you satisfy their query.

• Advanced Analytics- If you put a hoarding, do you know if it is reaching your desired customer base? Even if it is then what percent in reality? Can you pin down even an estimated number that it is reaching this age group? Tough right? You can eliminate this option by using Google Seo Services. With google’s advanced analytics, you can track everything. By everything we mean EVERYTHING. Where is your traffic coming from? On what page the users are spending the most time on? What portion of your traffic is organic or paid. Gender, age, bounce rate, etc. Google Analytics tells you everything. You can calculate your budget more efficiently, and it teaches you more about your customers and their preference better than any survey you perform. Successful people in business use it to their advantage to deliver what the customer wants.

• Google’s Dominance- Everybody knows this! Google is dominating internet by all sides. Due to its highly targeted results, Google is the most used search engine today. With more than billion users, Google has millions of users active at any day of the year. This opens a lot of doors for business owners. The advantage of google is that you can use it to reach your exact customers. With the right techniques and its applications, Google lets your business shown to exactly the kind of customers you want. Its highly targeted ads are one of the reasons why so many marketers are turning towards google ads. It is true! Everyone dreams their business to be successful and cannot miss out on google. You need to go hand in hand with this giant search engine to have the edge over your competitors.

• Remarketing and Retargeting- Anyone who knows a thing or two about running a successful business is that it is more important to retain customers than to get new customers. Developing brand loyalty today should be your priority when your competitors are popping out all over the globe. With Google AdWords, you can remarket and retarget your existing customers. Did you ever notice, when you visit a website and look for their specific products, you can see their ads too even if you have an existing website? That is exactly what Google does. It knows how true the expression holds “Out of sight and out of mind”. So, don’t let your potential customers push you out of their minds with google Seo marketing.

• Building Trust- By having an online presence, you are building a trust between you and your potential customers without even having first direct contact. Tools like Google My Business allows users to know all about your business like a map, hours of operations, description, contact details etc. Having an online presence on multiple platforms will make your brand more visible as well as trustworthy. If you have positive comments, then it is a bonus as it leading to higher conversion rates will influence your new potential customers. 

The advantages are endless, and if you want to gain new customers and grow your business, you have to make use of Google.

You are using it directly or indirectly. It has now become inevitable to smart marketing. Google has leveled the playing field, and now small business owners can also compete with large organisations for a market share.

You don’t need to spend more money to gain more followers. With smart marketing techniques and experienced Google seo marketers, you can get a good ROI within your budget.

At google Seo marketing in Melbourne, we have google certified digital marketers who are playing in this field since years and with their experience, creative and analytical thinking we have always made sure that our clients get desired results and more. If their business is booming, so is ours!

Following are some of the tools which we use for Google Seo Marketing for our clients and as well as our business.

• Google My Business– To legitimise your online presence, this tool is a must for every business owner. Especially the ones that have a brick and mortar store. With Google’s latest algorithms update, it is showing more specific results, and after the google ads, those results are topping the chart which is in a 5-mile radius of the user even though the location is not a keyword in the search query. This will help you gain more customers as more and more people are coming online from their mobile phones which indicates that they need an immediate solution and having a Google My Business would lead to call-to-action from users side like a call to your store, visit, and then ultimately a purchase decision. This is the first thing every small business owner should do while starting with marketing on google. Our services of Google Seo knows how crucial it is to set it up just right. We set our clients’ accounts and ensure everything is accurate and optimised and that this information is the same as the information on other platforms too.

• Google Adwords- It is one of the pioneer tools which changed the marketing landscape today with its highly targeted reach and an outstanding ROI. It can be operated remotely and can allow you to advertise on any platform using google. Through Adwords, you bid on keywords you know you are relevant to your business and form ads that are shown on Google Search Engine Result Page, websites, even youtube, and other numerous places through Google’s massive network. Through this, you can target the kind of customer you know would use your products or services. Its main advantage is that only those customers click on your ads who genuinely want to buy your product or services, so the conversion rate is also high. This is equally useful for both local and global businesses. By the comfort of your home or office, you can reach your customers.

• It is a highly complicated tool. With expertise and proper keyword research, you can maximise your ROI. Our Google SEO Marketing services research our client’s business, their keywords, competitors analysis, and every other factor in detail, and then we design an ad campaign for you. We make sure that these ads are getting desired results, if not, we alter the campaign regularly to ensure a high success rate.

• Email Marketing- Do you know that email marketing has the highest ROI. A good 3800% return can be achieved from Email Marketing. Sending newsletters and special offers to your customers can lead to high traffic. This is primarily a must-use tool for an E-commerce platform. Gmail has rapidly increased its user base. Every 1 in 3 email users is Gmail users. Through its efficiency and super-intuitive technology, Gmail has set a new bar. With its storage and integration with other Google tools such as Google Drive and calendars have made it useful for the working class.

Using this to your advantage is essential but tough for inexperienced users.

Gmail can recognise a marketing email and can send it directly to the spam, and your user won’t even see that email. You need to personalise and design content of the email in a manner that it is appealing and personal for the user as well as not so frequent that it ends up in spam.

We have content marketers at Melbourne Seo Company who has the required experience and creative thinking which will ensure that the user ends up visiting your website or social media from your marketing emails.

Apart from these, there are some other tools such as Keyword Planner, Adsense, Analytics etc.

Google is always updating and bringing new algorithms to bridge the gap between buyers and sellers. Now customers want to find you as well as be found. You need to know where your customers are coming from.

With Google Seo, our clients list range from small business owners to large organisations and franchisees. We take advantage of Google’s marketing tool to make sure that your business grows faster than your competitors.

Under our assistance, you can sit back and relax as we take care of everything from setting up your online business profile to running ads and increasing traffic.

In this fast-paced world, if you do not keep up, then you will lose the race (customers). We ensure that it doesn’t take more than a couple of clicks to find your business online. You can bank on us if you want to be visible to your customers.