Local Seo Google Map Pack Rankings Steps.
When a Smartphone is replacing everything from phone books to small things like calculator, alarm clocks, books etc., it was only inevitable that maps were replaced too.
When was the last time you used physical maps to look for directions?
Don’t remember right!
That’s how much Google has changed the whole landscape with it’s fantastic and accurate Google Maps.
Google is the most dominating search engine, and everyone wants to cash this by staying top position on google homepage.
If you are a local business, then it is of extreme importance that you maintain your visibility on Google maps too.
Our services of Local Seo Optimisation in Melbourne make sure that your business is listed in Google maps along with other search engines such as Bing and Yahoo! So that you can generate high quality leads.
Why is Local Seo Map so important?
Let’s see a couple of stats first before determining why Map Search Optimisation is essential.
Do you know 80% of internet users come online through a mobile phone?
40% of all users search for local businesses and markets. And almost 82% of them follows it up with a call to the company or a visit.
Mobile phones are penetrating rapidly, and it is going to rise more, and with this the importance of Google maps will also increase as half of the mobile phone users are searching local businesses and markets,
This also means they need an immediate solution for whatever they are searching for and if you want to leverage this then you need to make sure that your business is visible on maps.
Due to updated google algorithms, most of the results of the queries are location-based even if there is no city name in the keywords.
This leads to highly targeted results through which only genuine users who to buy goods or services go to your website.
Maps such as Google Maps are quite crucial for marketing as they also provide information about the business, timings of operation, customer reviews etc.
That is why every small business owner should aim to make sure that their business is visible on google maps as it will increase their foot traffic too.
Do you know people who use web for their business will grow 40% more than the people who don’t?
Since Google is showing more localised results, every small business should grab this opportunity by focusing on Local SEO.
At local seo in Melbourne, we ensure that you get a tailor-made campaign for your business which will boost your visibility on google maps.
Google My Business
Earlier known as Google Places, Google my Business lets users list about their business so it can appear in results when users are searching for similar things.
For claiming the listing, you need to provide some information about your business, and it is necessary that you are providing accurate information or it will negatively impact your ranking and your business.
You need to fill out your details.
Here you need to give correct NAPU information.
NAPU here stands for Name, Address, Phone Number, and URL.
The more Google knows, the better!
It is because so it can show you under relevant searches.
Of all the information out there about your business, always make sure that NAPU is continuously updated and correct.
This is not only for Google, but wherever you list your business online, you should ensure that everywhere the information is consistent and accurate or else it will impact your ranking.
Adding business hours lets google tell users when the store is opening or closing or is it closing soon.
The user decides based on that information whether to pay a visit or not business Description-
One of the critical things most business owners ignore. Giving a brief description of your business and what you offer is your first pitch to your customer.
It should be well-written, concise, and products or services you provide.
Add keywords, but avoid using it too much. It won’t help you. Keep it simple! Make sure it is optimised — not too much or too little.
Include Optimised Photos of your store
Google is more of a visual platform and business who post optimized photos of their work or store are more appealing to the users compared to those who have no pictures.
Get Google Reviews
It is simple! The more good reviews and ratings you get, the higher you climb.
Reviews and ratings build a trustworthy relationship between you and the customer even before they did any transaction with you.
Genuine good reviews will always attract more customers. So, make sure when you have a satisfied customer, you also ask for good reviews.
Because these reviews are displayed next to your listing. While you cannot do anything about the bad reviews apart from responding to them, but a few of them over a lot of good reviews won’t affect your business negatively.
So, while doing your digital marketing, the first thing you need to make sure that your products or services provide 100% satisfaction to your customers.
Categorize Your Business
Properly categorizing your business is quite important it drives your potential customers to you.
Be as accurate you can. You can also add up to 5 categories. Add a primary category like “restaurant” then be specific to the other options.
Like you can add “Italian Restaurant”, or “Vegetarian”.
This step is especially necessary and a boon, if you are providing a wide range of services to your customers.
The more information you will give to Google, the more chances of you ranking higher than your competitor.
Google Map Ads
A relatively new feature released by Google, Google’s local search ad is dubbed as “The next generation” of local searches and is already having a massive impact on how Local SEO works.
This new feature allows people to increase online visibility for their business. They work like PPC only, but the main difference is that it targets those consumers who search for information nearby on Google Maps.
For example, if you search for movie theaters nearby me, you may see ads popping out on the top of the list and having a different display pin then the rest.
If you are using PPC ad service, then you can easily use this service too. Increase foot traffic to your store with this new feature.
Some do’s and Don’ts while practicing Local Map Optimisation
Your NAPU information should be the same across the internet. Starting from Google My Business to your website and other thousands of directories where you are link building.
Images should be highly optimized. You can add metadata like geolocation or keywords through third-party apps.
The description should not exceed 250 words. Keywords should be added but avoid stuffing.
Do not list under incorrect categories.
If a listing is found incorrect, then it will affect negatively on your ranking.
Multiple business avenues with the same address don’t add more businesses at one address.
Don’t place your map marker in the wrong spot.
There are more than a couple of dozen factors which affects your ranking.
Melbourne Seo Company has a team of experts who are in this industry for a long time and can help your business to gain visibility online. If you do not have that top spot then your competitors have it.