User behavior on the Internet has changed dramatically. The democratization of mobile devices and ever-faster Internet access has redefined online research. People no longer browse from a fixed computer, but increasingly from a tablet or a smartphone. They do it anytime and anywhere, according to their spontaneous needs.
Whether it is to find an open restaurant in Melbourne, a good car dealer in Sydney, or a sweetshop in Brisbane, the local search is used limitlessly. Marketing professionals must rethink their strategies and take into account the profound changes in SEO. This includes the ever-increasing importance of local search.
The goals of local SEO
Google lists the most popular companies highlighting them on the results page for local queries. The goal of local SEO is to have a place within the first three search results that are displayed by Google Maps.
Users can find the first local search results with a precise link indicating the location on Google Maps. More than that, they can also see information on:
- Opening hours
- Contact details
- Notes
- Comments
All this is contributing to the user’s ability to make a decision fast and easily.
The 3 steps to lead in your region
An effective local SEO strategy is based on three steps that lead to the highest ranking in the SERPs.
1- Google My Business
The creation of a complete profile on My Business is a prerequisite and a must to get off to a good start and be visible on Google Maps and Google+.
All information is used by Google for local search rankings. It is always best to include as much information as possible. Besides the correct coordinates, companies and stores should also include a short description. Photos, opening hours, and reviews are directly displayed next to the local results.
2- On-page Optimization
The rules that apply for classic SEO are also valid for local SEO. It is always important to optimize your website from a technical point of view. Make sure you have:
- Good website structure with a sitemap
- Fluid navigation
- Internal links
- Clear URL structure
The content should be interesting and coherent. Optimized metadata is as relevant as unique content with a clear structure.
3- Citations
The citation can appear in many different contexts and on various platforms such as:
- Blogs
- Forums
- Articles
- Press releases
- Comparison sites
- Professional directories
If this information is frequent on the Web, then the trust will be higher. The search engine will better place the company in the results of a local search.
Melbourne SEO Company’s expertise is Local SEO will be valuable to you
Looking for services or stores that are located close to where you live has become an important need and a habit for all online users. Investing seriously in local SEO is the best way to take full advantage of the large market potential of local requests.
Melbourne SEO Company helps you bring this added value to your local audience so that you become the leader in your sector and region. Contact us now and let’s conquer your city together!