E-merchants are increasingly aware of the need to optimize their ranking on search engines such as Google. Let us introduce you to the findings of SEO as well as different ways to maximize the visibility of your e-commerce website.
1- Get a SiteMap
A SiteMap that is kept up to date has the main interest of helping search engines to identify your content. By prioritizing pages, you will tell the crawlers which page to index first. Make sure your site meets the search engines’ criteria by using sites such as sitemaps.org.
2- Focus on link anchors
Use internal links between the different pages of your e-commerce site to ensure the navigation of the latter. Create a content hierarchy and boost your link juice. This refers to the natural SEO benefits that a site can convey to another site or a page to another page via an outbound link.
3- Optimize Alt tags on images
For some e-commerce sites, images referenced on Google bring more traffic than organic searches. But search engine robots need the Alt attribute to be able to identify the content of these images. So, make sure that the Alt and Title tags clearly describe the image so that they naturally appear in search engines.
4- Write unique product descriptions
Enhance the manufacturer’s descriptions by reworking its structure and adding strategic keywords. Avoid duplicate content as it is heavily penalized on Google. If your catalog is too large, rewrite the texts of your flagship products.
5- Keep the content up-to-date
If your catalog doesn’t change often, place promotions at the top of your category pages to keep the content updated. Also, regularly refresh category descriptions to ensure that they reflect the latest trends and product searches.
6- Work on good navigation
You need to simplify the navigation on your e-commerce website to decrease the bounce rate. Make sure that users can find exactly what they are looking for in just a few clicks. Make sure that they interact easily with all your visual and call-to-action (CTA) elements.
7- Improve the speed of your site
Search engines such as Google don’t like to recommend slow pages. So use free tools such as Pingdom or PageSpeed to determine how fast your online store is loading.
8- Keep your pages online
When a product is out of stock, an e-merchant will tend to de-index the affected pages. This can be bad for your SEO. Instead, stay present for key requests by:
- Offering a selection of similar or related products
- Creating a redirection to the main product category
Melbourne SEO Company helps you implement all these great techniques
When you create an online store with our e-commerce solution, you don’t even have to think about the technical elements mentioned above. We take care of all the necessary aspects of your e-commerce site. Your pages will be optimized for navigation, ergonomics, and conversion.
Don’t wait any longer, call the Melbourne SEO Company and reap the fruits of our seeds.