Local SEO is usually used by companies with a local scope of action. It is also used by national or international companies with networks of sales outlets or local agencies responding to needs that can be expressed by a local enquiry.
How do they manage to be so easily found by nearby customers? This is what we will answer by revealing 6 strategies that will help you boost your local SEO.
1- SEO title and meta description
The SEO title and meta description are the two main pieces of information that first appear in search results. If you want to rank as high as possible, you have to include the name of your city/state/geographical area. All this comes along with the main keyword designating your activity.
Beyond the pure SEO interest, your title and your meta description will clearly show users that you are a local company. On WordPress, these two pieces of information can be easily filled in using a plugin like Yoast SEO.
2- Business directories
There are online business listings and directories that are simply a must for your local SEO. Here are a few:
- Local Search
- Search Frog
- Pure Local
- Yelp Australia
- Hot Frog Australia
- Star Local
- Go Guide
- Yellow Pages
- True Local
- Local Business Guide
Directories contain links to your site that bring you traffic and improve your SEO. They also offer good visibility to the Internet users who check out these directories.
3- Google My Business
Google My Business can also be considered as a business directory, but its importance is such that it should be treated as a special case. For it to work best, you need to create a listing for your establishment and optimize it with the following:
- Correct contact information
- Precise category
- Best customer reviews
- Quality photos
4- Positive reviews
Online customer reviews are very important to online shoppers who constantly refer to them before making a decision to buy. But reviews also have a direct SEO impact. The more positive reviews your company gets, the more likely it is to be ranked on the top of the local rankings.
5- Rich snippets
The appearance of rich snippets in SERPs is linked to the integration of structured data on the site. If well informed, these data allow search engines to identify more precisely the content of a site or a page. Rich snippets improve search results for certain queries, especially in the context of local search.
6- Responsive website
Most local searches take place on cell phones. It is essential that your site is fully responsive, i.e. readable on all media.
A site unsuitable for smartphones will not only cause you to lose potential customers but will also give a bad signal to Google. This could hurt your local SEO.
Get in touch with Melbourne SEO Company
While these tips are not an exhaustive list, they will give you the keys to implementing an effective local SEO strategy.
Enjoy professional guidance in each of these areas from the Melbourne SEO Company. Get in touch now!